Campaign Word Cloud
College students are the most tech savvy of all the personas. Social media ads that are hyper specific and mobile friendly e-commerce will be particularly useful with this group. Graphics should be colorful and express school spirit! Recall individualists with a pack mentality.
Increased Site Traffic: 56%
Increased New Visitors: 54%
Increased Sales: 20%
Over 400 New Orders Placed
Over 6,000 Page Views
In Store Campaign 8/23/19 – 12/1/19
Online Campaign 8/19/19 – 12/1/19
In-store and online promotion will take users to a landing page with an offer for each Barefoot Campus Outfitter university. These include Baylor, Florida State, Fort Lewis, Iowa State, South Carolina, Sam Houston, Tarleton State, and Texas State.